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The Ordinary

The Ordinary is a brand from DECIEM. An umbrella of brands focused on advanced functional beauty. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, oxybenzone. Spend £25.00 on The Ordinary and get a free full size Organic Cold Pressed Moroccan Argan Oil.

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The Ordinary 100% Plant Derived Squalane Oil
The Ordinary 100 Plant Derived Squalane Oil

A Lightweight Plant-Derived Solution to Support Healthy Hydration. Squalane is a saturated and stable hydrocarbon that is found naturally in the skin. It has very high emollience, is an exceptional hydrator and ca...

£5.50
The Ordinary Natural Moisturizing Factors + HA
The Ordinary Natural Moisturizing Factors HA

Surface Hydration Formula Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, c...

£4.90
The Ordinary "Buffet"
The Ordinary Buffet

Multi-Technology Peptide Serum This formula combines a comprehensive array of studied technologies to target multiple signs of ageing at once. The technologies are Matrixyl 3,000 peptide complex (with palmitoyl-pe...

£12.70
The Ordinary High Spreadability Fluid Primer
The Ordinary High Spreadability Fluid Primer

Spreadability-Enhancing Lightweight Surface Smoother and Primer with High-Flexibility Silicones. This new generation of primer is a lightweight serum-like formula that increases the spreadability of subsequent com...

£5.50
The Ordinary High Adherence Silicone Primer
The Ordinary High Adherence Silicone Primer

This formula uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup that looks higher in definition and adheres for longer. The formula can also be used alone as a non-greasy hyd...

£3.90
The Ordinary Organic Cold Pressed Moroccan Argan Oil
The Ordinary Organic Cold Pressed Moroccan Argan Oil

This formulation uses 100% pure Moroccan Argan Seed Oil extracted through a cold pressing that preserves the integrity of the oil's fatty acids, vitamins, phenols (including caffeic acid) and carotenes. Argan oil&...

£5.90
The Ordinary Caffeine Solution 5% + EGCG
The Ordinary Caffeine Solution 5 EGCG

Reduces Appearance of Eye Contour Pigmentation and of Puffiness. This light-textured formula contains an extremely high 5% concentration of caffeine, supplemented with highly-purified Epigallocatechin Gallatyl Glu...

£5.80
The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
The Ordinary Vitamin C Suspension 23 HA Spheres 2

A Water-Free, Silicone-Free Stable Suspension Vitamin C is an effective antioxidant and its pure form of L-Ascorbic Acid has been shown to reverse multiple signs of skin ageing while brightening the skin when applied ...

£4.90
The Ordinary Advanced Retinoid 2%
The Ordinary Advanced Retinoid 2

A Stable Emulsion of Next-Generation Forms of Retinoid. This formulation combines two forms of next-generation retinoid actives in a combined concentration of 2% by weight: These two actives are: a) Solubilize...

£8.00
The Ordinary Ascorbyl Glucoside Solution 12%
The Ordinary Ascorbyl Glucoside Solution 12

A Brightening Serum with Stabilized Vitamin C Derivative Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. In its pure form, Vitamin C is unstable in water. Ascorbyl Gluco...

£8.90
The Ordinary Lactic Acid 5% +HA 2%
The Ordinary Lactic Acid 5 HA 2

A Mild Lactic Acid Superficial Peeling Formulation. Lactic Acid is an alpha hydroxyl acid that exfoliates the skin. This 5% formulation offers very mild exfoliation and is supported with a purified Tasmanian peppe...

£5.50
The Ordinary Retinol 1%
The Ordinary Retinol 1

This water-free formulation contains 1% pure Retinol, an ingredient that can reduce the appearances of fine lines, of photo damage and of general skin ageing. While Retinol has been studied extensively, it is irri...

£5.80
The Ordinary AHA 30% + BHA Peeling Solution
The Ordinary AHA 30 BHA Peeling Solution

10-Minute Exfoliating Facial With 30% Alpha Hydroxyl Acids (Glycolic/Lactic/Tartaric/Citric), 2% Beta Hydroxyl Acid (Salicylic Acid), Hyaluronic Acid Crosspolymer, Vitamin B5, Black Carrot and Tasmanian Pepperberr...

£6.30
The Ordinary Matrixyl 10% + HA
The Ordinary Matrixyl 10 HA

Matrixyl is a trademarked peptide composition developed by Sederma in France. This highly-effective composition has been shown to reduce the look of static and dynamic wrinkles. This formula contains two generations o...

£9.00
The Ordinary Salicylic Acid 2% Solution
The Ordinary Salicylic Acid 2 Solution

With 2% Salicylic Acid and Witch Hazel Salicylic Acid is a beta hydroxyl acid that exfoliates the skin. This 2% treatment solution helps exfoliate the inside walls of pores to fight the appearance of blemishes and...

£3.90
The Ordinary Alpha Arbutin 2% + HA
The Ordinary Alpha Arbutin 2 HA

A Concentrated Serum with Purified Alpha Arbutin and Hyaluronic Acid . Alpha Arbutin reduces the looks of spots and hyper-pigmentation. It's used at a high 2% concentration versus a standard concentration of 1...

£7.00
The Ordinary Organic Cold-Pressed Rose Hip Seed Oil
The Ordinary Organic Cold Pressed Rose Hip Seed Oil

Daily Support Formula for All Skin Types This formulation uses 100% pure Rosehip Seed Oil that is both cold-pressed and organic. Rosehip Seed Oil is rich in linoleic acid, linolenic acid and pro-vitamin A, all of ...

£9.00
The Ordinary Alpha Lipoic Acid 5%
The Ordinary Alpha Lipoic Acid 5

Alpha Lipoic Acid is a highly potent antioxidant and can restore a renewed skin appearance, improving visible skin texture and tone when applied topically. This formulation uses an exceptionally high 5% concentration ...

£5.90
The Ordinary Lactic Acid 10% +HA 2%
The Ordinary Lactic Acid 10 HA 2

A Mild Lactic Acid Superficial Peeling Formulation. Lactic Acid is an alpha hydroxyl acid that exfoliates the skin. This 5% formulation offers very mild exfoliation and is supported with a purified Tasmanian peppe...

£5.80
The Ordinary Argireline Solution 10%
The Ordinary Argireline Solution 10 Out Of Stock - Join Waiting List

Argireline is a trademark owned by Barcelona-based Lipotec. It is a proprietary solution of Acetyl Hexapeptide-8. Controlled studies have shown that Argireline improves the appearance of facial areas prone to developi...

£5.50
The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin
The Ordinary Ascorbyl Tetraisopalmitate Solution 20 in Vitamin Out Of Stock - Join Waiting List

High-Strength Oil-Solubilized Vitamin C Derivative in Vitamin F Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. Ascorbyl Tetraisopalmitate is an oil-soluble derivative o...

£14.90
The Ordinary Azelaic Acid Suspension 10%
The Ordinary Azelaic Acid Suspension 10 Out Of Stock - Join Waiting List

Found in grains, Azelaic Acid is produced naturally by yeast that lives on normal skin. It brightens the skin tone while visibly improving the evenness of skin texture and reducing the look of blemishes. It is a multi...

£5.50
The Ordinary Glycolic Acid 7% Toning Solution
The Ordinary Glycolic Acid 7 Toning Solution Out Of Stock - Join Waiting List

Glycolic Acid is an alpha hydroxyl acid that exfoliates the skin. This 7% toning solution offers mild exfoliation for improved skin radiance and visible clarity. The formula also improves the appearance of skin textur...

£6.80
The Ordinary Hyaluronic Acid 2% + B5
The Ordinary Hyaluronic Acid 2 B5 Out Of Stock - Join Waiting List

A Hydration Support Formula with Ultra-Pure, Vegan Hyaluronic Acid. Hyaluronic Acid (HA) can attract up to 1,000 times its weight in water. The molecular size of HA determines its depth of delivery in the skin. Th...

£5.90
The Ordinary Magnesium Ascorbyl Phospate 10%
The Ordinary Magnesium Ascorbyl Phospate 10 Out Of Stock - Join Waiting List

A Brightening Hydrator with Stabilized Vitamin C Derivative. Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. In its pure form, Vitamin C is unstable in water. Magnesium ...

£7.80
The Ordinary Niacinamide 10% + Zinc 1%
The Ordinary Niacinamide 10 Zinc 1 Out Of Stock - Join Waiting List

High-Strength Vitamin and Mineral Blemish Formula. Niacinamide (Vitamin B3) is indicated to reduce the appearance of skin blemishes and congestion. A high 10% concentration of this vitamin is supported in the form...

£5.00
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