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The Ordinary

The Ordinary is a brand from DECIEM. An umbrella of brands focused on advanced functional beauty. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, oxybenzone.

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The Ordinary Matrixyl 10% + HA
The Ordinary Matrixyl 10 HA

Matrixyl is a trademarked peptide composition developed by Sederma in France. This highly-effective composition has been shown to reduce the look of static and dynamic wrinkles. This formula contains two generations o...

£9.00
The Ordinary Pycnogenol 5%
The Ordinary Pycnogenol 5

Pycnogenol® is a natural plant extract derived from the pine bark of French maritime pine trees. It contains procyanidins, bioflavonoids and organic acids that work in synergy to rejuvenate the skin, with the aim ...

£8.60
The Ordinary Vitamin C Suspension 30% in Silicone
The Ordinary Vitamin C Suspension 30 in Silicone

Vitamin C is an effective antioxidant and its pure form of L-Ascorbic Acid has been shown to help reverse multiple signs of skin ageing while brightening the skin when applied topically. This water-free formula provid...

£5.80
The Ordinary B Oil
The Ordinary B Oil

“B” Oil solubilizes a purified form of micro-algae in a blend of squalane and oils of marula, argan, baobab, pataua, brazil nut, inca inchi, rosehip and borage to support healthy skin defense, to enhance r...

£8.70
The Ordinary Virgin Chia Seed Oil
The Ordinary Virgin Chia Seed Oil

This formulation contains 100% pure Chia Seed Oil that is sustainably-sourced, organic, virgin and cold-pressed. This immediately-soothing, calming and nourishing skin oil contains an exceptionally-high concentration ...

£6.70
The Ordinary Sea-Buckthorn Fruit Oil
The Ordinary Sea Buckthorn Fruit Oil

This formulation contains 100% pure Sea-Buckthorn Fruit oil that is sustainably-sourced, organic, unrefined and virgin in origin. This exceptional Sea-Buckthorn Fruit oil is derived from the pulp of the Sea-Buckthorn ...

£14.90
The Ordinary Squalane Cleanser
The Ordinary Squalane Cleanser

A gentle cleansing product formulated to target makeup removal whilst leaving the skin feeling smooth and moisturized. The formula incorporates Squalane, alongside other lipophilic esters that are gentle, moisturizing...

£5.50
The Ordinary Lactic Acid 5% +HA 2%
The Ordinary Lactic Acid 5 HA 2

A Mild Lactic Acid Superficial Peeling Formulation. Lactic Acid is an alpha hydroxyl acid that exfoliates the skin. This 5% formulation offers very mild exfoliation and is supported with a purified Tasmanian peppe...

£5.50
The Ordinary Caffeine Solution 5% + EGCG
The Ordinary Caffeine Solution 5 EGCG

Reduces Appearance of Eye Contour Pigmentation and of Puffiness. This light-textured formula contains an extremely high 5% concentration of caffeine, supplemented with highly-purified Epigallocatechin Gallatyl Glu...

£5.80
The Ordinary L-Ascorbic Acid Powder
The Ordinary L Ascorbic Acid Powder

Vitamin C is an effective antioxidant that brightens the skin tone and reduces the appearance of signs of aging. This formula offers a very fine L-Ascorbic Acid powder that visibly targets the appearance of uneven ski...

£4.90
The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in VitaminF
The Ordinary Ascorbyl Tetraisopalmitate Solution 20 in VitaminF

High-Strength Oil-Solubilized Vitamin C Derivative in Vitamin F Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. Ascorbyl Tetraisopalmitate is an oil-soluble derivative o...

£14.90
The Ordinary Glycolic Acid 7% Toning Solution
The Ordinary Glycolic Acid 7 Toning Solution

Glycolic Acid is an alpha hydroxyl acid that exfoliates the skin. This 7% toning solution offers mild exfoliation for improved skin radiance and visible clarity. The formula also improves the appearance of skin textur...

£6.80
The Ordinary Magnesium Ascorbyl Phospate 10%
The Ordinary Magnesium Ascorbyl Phospate 10

A Brightening Hydrator with Stabilized Vitamin C Derivative. Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. In its pure form, Vitamin C is unstable in water. Magnesium ...

£7.80
The Ordinary Argireline Solution 10%
The Ordinary Argireline Solution 10

Argireline is a trademark owned by Barcelona-based Lipotec. It is a proprietary solution of Acetyl Hexapeptide-8. Controlled studies have shown that Argireline improves the appearance of facial areas prone to developi...

£5.50
The Ordinary Ethylated Ascorbic Acid 15% Solution
The Ordinary Ethylated Ascorbic Acid 15 Solution

An exceptionally-stable solution of 15% Ethylated Ascorbic Acid, this water-free formula offers a direct-acting approach to achieving a radiant, healthy-looking skin tone. Unlike other Vitamin C derivatives, this ethy...

£18.00
The Ordinary Granactive Retinoid 2% Emulsion
The Ordinary Granactive Retinoid 2 Emulsion

This formulation combines two forms of next-generation retinoid actives: a) A 2% concentration of Granactive Retinoid which is a complex of solubilized Hydroxypinacolone Retinoate (HPR). HPR is a highly-advanced f...

£7.00
The Ordinary Retinol 0.2% in Squalane
The Ordinary Retinol 0 2 in Squalane

This water-free solution contains 0.2% pure Retinol, an ingredient that can reduce the appearances of fine lines, of photo damage and of general skin ageing. While Retinol has been studied extensively, it is irritatin...

£4.20
The Ordinary Granactive Retinoid 5% in Squalane
The Ordinary Granactive Retinoid 5 in Squalane

This water-free solution contains a 5% concentration of an advanced retinoid active complex called Granactive Retinoid that has been shown to offer better results against multiple signs of ageing than retinol without ...

£11.90
The Ordinary 100% Cold Pressed Marula Oil
The Ordinary 100 Cold Pressed Marula Oil

Referred to as a "luxury" oil by some, this antioxidant-rich oil is obtained from the kernels of the fruits of Marula tree. It's mostly composed of oleic acid and linoleic acid but also contains procyani...

£8.10
The Ordinary Organic Cold-Pressed Borage Seed Oil
The Ordinary Organic Cold Pressed Borage Seed Oil

This formulation contains 100% pure Borage Seed Oil that is sustainably-sourced, organic and cold-pressed. This soothing and nourishing oil contains an exceptionally high concentration of gamma-linolenic acid (GLA), a...

£4.20
The Ordinary Plant-Derived Hemi-Squalane
The Ordinary Plant Derived Hemi Squalane

Hemi-Squalane is a non-polar hydrocarbon that is produced from the fermentation of sugar-based feedstock. Squalane and Hemi-Squalane are both excellent non-comedogenic emollients that can help to reduce the ongoing lo...

£2.75
The Ordinary Reserveratrol 3% + Ferulic Acid 3%
The Ordinary Reserveratrol 3 Ferulic Acid 3

This formula combines very high concentrations of two of the most powerful and important antioxidants in skincare: Resveratrol and Ferulic Acid. Resveratrol is a natural phenol found in several plants and our pure sou...

£5.50
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