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The Ordinary

The Ordinary is a brand from DECIEM. An umbrella of brands focused on advanced functional beauty. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, oxybenzone. Spend £25.00 on The Ordinary and get a free full size Organic Cold Pressed Moroccan Argan Oil.

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The Ordinary 100% Plant Derived Squalane Oil
The Ordinary 100 Plant Derived Squalane Oil

A Lightweight Plant-Derived Solution to Support Healthy Hydration. Squalane is a saturated and stable hydrocarbon that is found naturally in the skin. It has very high emollience, is an exceptional hydrator and ca...

£5.50
The Ordinary High Adherence Silicone Primer
The Ordinary High Adherence Silicone Primer

This formula uses advanced adaptive silicones to act as a matte, hydrating, blurring primer for makeup that looks higher in definition and adheres for longer. The formula can also be used alone as a non-greasy hyd...

£3.90
The Ordinary "Buffet"
The Ordinary Buffet

Multi-Technology Peptide Serum This formula combines a comprehensive array of studied technologies to target multiple signs of ageing at once. The technologies are Matrixyl 3,000 peptide complex (with palmitoyl-pe...

£12.70
The Ordinary Organic Cold Pressed Moroccan Argan Oil
The Ordinary Organic Cold Pressed Moroccan Argan Oil

This formulation uses 100% pure Moroccan Argan Seed Oil extracted through a cold pressing that preserves the integrity of the oil's fatty acids, vitamins, phenols (including caffeic acid) and carotenes. Argan oil&...

£5.90
The Ordinary High Spreadability Fluid Primer
The Ordinary High Spreadability Fluid Primer

Spreadability-Enhancing Lightweight Surface Smoother and Primer with High-Flexibility Silicones. This new generation of primer is a lightweight serum-like formula that increases the spreadability of subsequent com...

£5.50
The Ordinary Hyaluronic Acid 2% + B5
The Ordinary Hyaluronic Acid 2 B5

A Hydration Support Formula with Ultra-Pure, Vegan Hyaluronic Acid. Hyaluronic Acid (HA) can attract up to 1,000 times its weight in water. The molecular size of HA determines its depth of delivery in the skin. Th...

£5.90
The Ordinary Caffeine Solution 5% + EGCG
The Ordinary Caffeine Solution 5 EGCG

Reduces Appearance of Eye Contour Pigmentation and of Puffiness. This light-textured formula contains an extremely high 5% concentration of caffeine, supplemented with highly-purified Epigallocatechin Gallatyl Glu...

£5.80
The Ordinary Lactic Acid 10% +HA 2%
The Ordinary Lactic Acid 10 HA 2

A Mild Lactic Acid Superficial Peeling Formulation. Lactic Acid is an alpha hydroxyl acid that exfoliates the skin. This 5% formulation offers very mild exfoliation and is supported with a purified Tasmanian peppe...

£5.80
The Ordinary Organic Cold-Pressed Rose Hip Seed Oil
The Ordinary Organic Cold Pressed Rose Hip Seed Oil

Daily Support Formula for All Skin Types This formulation uses 100% pure Rosehip Seed Oil that is both cold-pressed and organic. Rosehip Seed Oil is rich in linoleic acid, linolenic acid and pro-vitamin A, all of ...

£9.00
The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in Vitamin
The Ordinary Ascorbyl Tetraisopalmitate Solution 20 in Vitamin

High-Strength Oil-Solubilized Vitamin C Derivative in Vitamin F Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. Ascorbyl Tetraisopalmitate is an oil-soluble derivative o...

£14.90
The Ordinary Magnesium Ascorbyl Phospate 10%
The Ordinary Magnesium Ascorbyl Phospate 10

A Brightening Hydrator with Stabilized Vitamin C Derivative. Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. In its pure form, Vitamin C is unstable in water. Magnesium ...

£7.80
The Ordinary Natural Moisturizing Factors + HA
The Ordinary Natural Moisturizing Factors HA

Surface Hydration Formula Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, c...

£4.90
The Ordinary Lactic Acid 5% +HA 2%
The Ordinary Lactic Acid 5 HA 2

A Mild Lactic Acid Superficial Peeling Formulation. Lactic Acid is an alpha hydroxyl acid that exfoliates the skin. This 5% formulation offers very mild exfoliation and is supported with a purified Tasmanian peppe...

£5.50
The Ordinary Advanced Retinoid 2%
The Ordinary Advanced Retinoid 2 Out Of Stock - Join Waiting List

A Stable Emulsion of Next-Generation Forms of Retinoid. This formulation combines two forms of next-generation retinoid actives in a combined concentration of 2% by weight: These two actives are: a) Solubilize...

£8.00
The Ordinary Alpha Arbutin 2% + HA
The Ordinary Alpha Arbutin 2 HA Out Of Stock - Join Waiting List

A Concentrated Serum with Purified Alpha Arbutin and Hyaluronic Acid . Alpha Arbutin reduces the looks of spots and hyper-pigmentation. It's used at a high 2% concentration versus a standard concentration of 1...

£7.00
The Ordinary Azelaic Acid Suspension 10%
The Ordinary Azelaic Acid Suspension 10 Out Of Stock - Join Waiting List

Found in grains, Azelaic Acid is produced naturally by yeast that lives on normal skin. It brightens the skin tone while visibly improving the evenness of skin texture and reducing the look of blemishes. It is a multi...

£5.50
The Ordinary Matrixyl 10% + HA
The Ordinary Matrixyl 10 HA Out Of Stock - Join Waiting List

Matrixyl is a trademarked peptide composition developed by Sederma in France. This highly-effective composition has been shown to reduce the look of static and dynamic wrinkles. This formula contains two generations o...

£9.00
The Ordinary Niacinamide 10% + Zinc 1%
The Ordinary Niacinamide 10 Zinc 1 Out Of Stock - Join Waiting List

High-Strength Vitamin and Mineral Blemish Formula. Niacinamide (Vitamin B3) is indicated to reduce the appearance of skin blemishes and congestion. A high 10% concentration of this vitamin is supported in the form...

£5.00
The Ordinary Retinol 1%
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This water-free formulation contains 1% pure Retinol, an ingredient that can reduce the appearances of fine lines, of photo damage and of general skin ageing. While Retinol has been studied extensively, it is irri...

£5.80
The Ordinary Vitamin C Suspension 23% + HA Spheres 2%
The Ordinary Vitamin C Suspension 23 HA Spheres 2 Out Of Stock - Join Waiting List

A Water-Free, Silicone-Free Stable Suspension Vitamin C is an effective antioxidant and its pure form of L-Ascorbic Acid has been shown to reverse multiple signs of skin ageing while brightening the skin when applied ...

£4.90