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The Ordinary

The Ordinary is a brand from DECIEM. An umbrella of brands focused on advanced functional beauty. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, benzalkonium chloride, coal tar dyes, formaldehyde, mercury, oxybenzone.

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The Ordinary Alpha Lipoic Acid 5%
The Ordinary Alpha Lipoic Acid 5

Alpha Lipoic Acid is a highly potent antioxidant and can restore a renewed skin appearance, improving visible skin texture and tone when applied topically. This formulation uses an exceptionally high 5% concentration ...

£5.90 £4.50
The Ordinary Reserveratrol 3% + Ferulic Acid 3%
The Ordinary Reserveratrol 3 Ferulic Acid 3

This formula combines very high concentrations of two of the most powerful and important antioxidants in skincare: Resveratrol and Ferulic Acid. Resveratrol is a natural phenol found in several plants and our pure sou...

£5.50 £3.90
The Ordinary Ascorbyl Tetraisopalmitate Solution 20% in VitaminF
The Ordinary Ascorbyl Tetraisopalmitate Solution 20 in VitaminF

High-Strength Oil-Solubilized Vitamin C Derivative in Vitamin F Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. Ascorbyl Tetraisopalmitate is an oil-soluble derivative o...

£14.90
The Ordinary Granactive Retinoid 5% in Squalane
The Ordinary Granactive Retinoid 5 in Squalane

This water-free solution contains a 5% concentration of an advanced retinoid active complex called Granactive Retinoid that has been shown to offer better results against multiple signs of ageing than retinol without ...

£11.90
The Ordinary Lactic Acid 5% +HA 2%
The Ordinary Lactic Acid 5 HA 2

A Mild Lactic Acid Superficial Peeling Formulation. Lactic Acid is an alpha hydroxyl acid that exfoliates the skin. This 5% formulation offers very mild exfoliation and is supported with a purified Tasmanian peppe...

£5.50
The Ordinary EUK 134 0.1%
The Ordinary EUK 134 0 1

EUK 134 is a mimetic of superoxide dismutase and catalase, forming an exceptionally rare self-regenerating molecule that scavenges superoxide free radicals, eliminates hydrogen peroxide and converts reactive oxygen sp...

£6.90 £4.50
The Ordinary Matrixyl 10% + HA
The Ordinary Matrixyl 10 HA

Matrixyl is a trademarked peptide composition developed by Sederma in France. This highly-effective composition has been shown to reduce the look of static and dynamic wrinkles. This formula contains two generations o...

£9.00
The Ordinary Granactive Retinoid 2% in Squalane
The Ordinary Granactive Retinoid 2 in Squalane

This water-free solution contains a 2% concentration of an advanced retinoid active complex called Granactive Retinoid that has been shown to offer better results against multiple signs of ageing than retinol without ...

£7.80
The Ordinary Mandelic Acid 10% +HA
The Ordinary Mandelic Acid 10 HA

Mandelic Acid 10% + HA offers superficial dermal peeling that is gentler than other alpha hydroxy acids. The molecular weight of mandelic acid is 152.1 daltons which is larger than other alpha hydroxy acids (glycolic ...

£5.80
The Ordinary Vitamin C Suspension 30% in Silicone
The Ordinary Vitamin C Suspension 30 in Silicone

Vitamin C is an effective antioxidant and its pure form of L-Ascorbic Acid has been shown to help reverse multiple signs of skin ageing while brightening the skin when applied topically. This water-free formula provid...

£5.80
The Ordinary Retinol 0.5% in Squalane
The Ordinary Retinol 0 5 in Squalane

This water-free solution contains 0.5% pure Retinol, an ingredient that can reduce the appearances of fine lines, of photo damage and of general skin ageing. While Retinol has been studied extensively, it is irritatin...

£4.90
The Ordinary Marine Hyaluronics
The Ordinary Marine Hyaluronics

Marine Hyaluronics brings together lightweight marine-derived water reservoirs that attract and hold water like hyaluronic acid (HA) but are lighter than HA in texture and feel. The formula contains exopolysaccharides...

£5.90
The Ordinary Retinol 0.2% in Squalane
The Ordinary Retinol 0 2 in Squalane

This water-free solution contains 0.2% pure Retinol, an ingredient that can reduce the appearances of fine lines, of photo damage and of general skin ageing. While Retinol has been studied extensively, it is irritatin...

£4.20
The Ordinary Organic Cold-Pressed Borage Seed Oil
The Ordinary Organic Cold Pressed Borage Seed Oil

This formulation contains 100% pure Borage Seed Oil that is sustainably-sourced, organic and cold-pressed. This soothing and nourishing oil contains an exceptionally high concentration of gamma-linolenic acid (GLA), a...

£4.20
The Ordinary Virgin Chia Seed Oil
The Ordinary Virgin Chia Seed Oil

This formulation contains 100% pure Chia Seed Oil that is sustainably-sourced, organic, virgin and cold-pressed. This immediately-soothing, calming and nourishing skin oil contains an exceptionally-high concentration ...

£6.70
The Ordinary Natural Moisturizing Factors + HA 30ml
The Ordinary Natural Moisturizing Factors HA 30ml

Surface Hydration Formula Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, c...

£4.90
The Ordinary Retinol 1% in Squalane
The Ordinary Retinol 1 in Squalane

This water-free solution contains 1% pure Retinol, an ingredient that can reduce the appearances of fine lines, of photo damage and of general skin ageing. While Retinol has been studied extensively, it is irritating ...

£5.80
The Ordinary Sea-Buckthorn Fruit Oil
The Ordinary Sea Buckthorn Fruit Oil

This formulation contains 100% pure Sea-Buckthorn Fruit oil that is sustainably-sourced, organic, unrefined and virgin in origin. This exceptional Sea-Buckthorn Fruit oil is derived from the pulp of the Sea-Buckthorn ...

£14.90
The Ordinary Magnesium Ascorbyl Phospate 10%
The Ordinary Magnesium Ascorbyl Phospate 10

A Brightening Hydrator with Stabilized Vitamin C Derivative. Vitamin C is an effective antioxidant, brightens the skin tone and reduces signs of ageing. In its pure form, Vitamin C is unstable in water. Magnesium ...

£7.80
The Ordinary Buffet
The Ordinary Buffet

Multi-Technology Peptide Serum This formula combines a comprehensive array of studied technologies to target multiple signs of ageing at once. The technologies are Matrixyl 3,000 peptide complex (with palmitoyl-pe...

£12.70
The Ordinary Buffet & Copper Peptides 1%
The Ordinary Buffet Copper Peptides 1

This formula combines a comprehensive array of studied technologies to target multiple signs of aging at once. The technologies are direct Copper Peptides, also known as GHK-Cu (Copper Tripeptide-1), Matrixyl 3000 pep...

£28.90
The Ordinary 100% Cold Pressed Marula Oil
The Ordinary 100 Cold Pressed Marula Oil

Referred to as a "luxury" oil by some, this antioxidant-rich oil is obtained from the kernels of the fruits of Marula tree. It's mostly composed of oleic acid and linoleic acid but also contains procyani...

£8.10
The Ordinary Ethylated Ascorbic Acid 15% Solution
The Ordinary Ethylated Ascorbic Acid 15 Solution

An exceptionally-stable solution of 15% Ethylated Ascorbic Acid, this water-free formula offers a direct-acting approach to achieving a radiant, healthy-looking skin tone. Unlike other Vitamin C derivatives, this ethy...

£18.00
The Ordinary Azelaic Acid Suspension 10%
The Ordinary Azelaic Acid Suspension 10

Found in grains, Azelaic Acid is produced naturally by yeast that lives on normal skin. It brightens the skin tone while visibly improving the evenness of skin texture and reducing the look of blemishes. It is a multi...

£5.50
The Ordinary Organic Cold Pressed Moroccan Argan Oil
The Ordinary Organic Cold Pressed Moroccan Argan Oil

This formulation uses 100% pure Moroccan Argan Seed Oil extracted through a cold pressing that preserves the integrity of the oil's fatty acids, vitamins, phenols (including caffeic acid) and carotenes. Argan oil&...

£5.90
The Ordinary Argireline Solution 10%
The Ordinary Argireline Solution 10

Argireline is a trademark owned by Barcelona-based Lipotec. It is a proprietary solution of Acetyl Hexapeptide-8. Controlled studies have shown that Argireline improves the appearance of facial areas prone to developi...

£5.50
The Ordinary Glycolic Acid 7% Toning Solution
The Ordinary Glycolic Acid 7 Toning Solution

Glycolic Acid is an alpha hydroxyl acid that exfoliates the skin. This 7% toning solution offers mild exfoliation for improved skin radiance and visible clarity. The formula also improves the appearance of skin textur...

£6.80
The Ordinary Hyaluronic Acid 2% + B5
The Ordinary Hyaluronic Acid 2 B5

A Hydration Support Formula with Ultra-Pure, Vegan Hyaluronic Acid. Hyaluronic Acid (HA) can attract up to 1,000 times its weight in water. The molecular size of HA determines its depth of delivery in the skin. Th...

£5.90
The Ordinary Natural Moisturizing Factors + HA 100ml
The Ordinary Natural Moisturizing Factors HA 100ml

Surface Hydration Formula Natural Moisturizing Factors (NMF) are elements that keep the outer layer of the skin protected and well-hydrated. NMF are made up of multiple amino acids, fatty acids, triglycerides, urea, c...

£6.80
The Ordinary Salicylic Acid 2% Solution
The Ordinary Salicylic Acid 2 Solution

With 2% Salicylic Acid and Witch Hazel Salicylic Acid is a beta hydroxyl acid that exfoliates the skin. This 2% treatment solution helps exfoliate the inside walls of pores to fight the appearance of blemishes and...

£4.20
The Ordinary Advanced Retinoid 2%
The Ordinary Advanced Retinoid 2 Out Of Stock - Join Waiting List

A Stable Emulsion of Next-Generation Forms of Retinoid. This formulation combines two forms of next-generation retinoid actives in a combined concentration of 2% by weight: These two actives are: a) Solubilize...

£8.00
The Ordinary Amino Acids +B5
The Ordinary Amino Acids B5 Out Of Stock - Join Waiting List

This concentrated solution includes Amino Acids and Amino Acid derivatives creating a combined total concentration of 17% (by weight). This resembles the composition of Amino Acids found in the skin’s own Natura...

£5.90
The Ordinary Retinol 1%
The Ordinary Retinol 1 Out Of Stock - Join Waiting List

This water-free formulation contains 1% pure Retinol, an ingredient that can reduce the appearances of fine lines, of photo damage and of general skin ageing. While Retinol has been studied extensively, it is irri...

£5.80
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